The popularity of TikTok is growing rapidly at the moment. With more than 800 million of active users and more than 1.5 billion downloads, TikTok is running towards the top, on the list of the most popular social media apps. However, most of us aren’t really familiar with this network, nor aware of what exactly can TikTok bring into our lives.
That is why we decided to share some interesting TikTok facts. Although it has been present on the market for four years only, an extreme growth of this social network should serve as an incentive to learn more about its functionality. Thus, we bring you eight fun facts about TikTok.
TikTok is available in more than 150 countries
Even though TikTok started gaining on its popularity in China, the biggest growth occurred once it crossed Chinese border. In 2018 and 2019, TikTok started becoming more and more popular in USA, as well as in Europe. Today, it is available in more than 150 countries around the world, which provides the possibility of further development.
Moreover, TikTok supports 75 languages, which of course makes it easier for the clients to use it. If we consider the fact that the number of European users is expected to become even larger, it can be used as an opportunity to start creating your content now. If you’re looking to increase the number of your followers, now is the perfect time to join TikTok.
Location-based Content as a Formula for Success
Although social media doesn’t differ very much in terms of functioning, there is still a significant difference between them. TikTok functions a lot like Instagram and SnapChat. This is mostly because it also comes down to hastily scrolling through contents of different users. On the other hand, TikTok is special, since it doesn’t require you to have a large number of followers to achieve a big number of views on your videos. Therefore, your video can become viral overnight – which is pretty impressive.
TikTok has an algorithm that enables you to explore new content, besides following specific users. Thus, the algorithm follows what kind of content you’re into. Based on that, it will offer you videos that you should find appealing. In doing so, it will also try to serve you a localized content – which means that it looks for videos made by people from your environment.
Moreover, users are also presented with different challenges and local contests. This creates an active local community within an app of global popularity. This is a very interesting approach which turned out to be excellent for TikTok users.
Videos Without Excessive Embellishment
Instagram brought one interesting trend. People are trying to shows they daily lives way more beautiful than they are. Thus, we are left with an impression that a big portion of its content isn’t real. Although a part of users are into this, there is an opposite side which finds this type of content useless.
TikTok has a different approach. Most of the users will share those less glamorous moments in their lives. Therefore, TikTok community tries to be real as much as possible. The beauty of TikTok lays in possibility of expressing creativity by adding various effects. They raise videos on a whole new level, without embellishing the reality of users. If you want to stay real with your fans – TikTok is a place for you.
Users use TikTok for More than 50 Minutes a Day
Research showed that TikTok users open this app eight times a day in average. The more important data is that average user spends more than fifty minutes in app each day.
What makes this data impressive is the fact that TikTok videos are less than a minute long. The maximum length for TikTok is a minute, so we assume that the most of the videos last for 30 seconds or even less. Therefore, an average user can watch more than 100 videos within those 50 minutes that he/she spends on TikTok.
TikTok Pays Influencers to Join
TikTok quickly realized that a significant increase in the number of their users can only be possible if celebrities join as well. That is why they started an interesting practice of paying famous influencers to join their network. Influencers who agreed to join received $500.
Significant Increase of Ads
If a social network wants to improve its quality, it needs to have a decent source of income. Although users might not notice it at a first sight, maintenance of social network is a very expensive job. Think about of all the servers that have to store the videos we publish every day. Only the proper functioning of TikTok demands so many expenses. Therefore, TikTok decided to increase advertising in order to secure enough funds for further development.
The last quarter of 2019 showed how TikTok’s income increased for 300%. Brand advertising is now very expensive, and only the big companies can afford them. For instance, if you want to create a hashtag challenge for your brand, it will cost you at least $100,000. Individual brand advertising goes from $20,000 to up to $200,000.
Influencers Earn Ten Times More than on Instagram
Influencers can also earn some big money by promoting specific brand on TikTok. Statistic data showed that as an influencer, you can earn ten times more money, then you would on Instagram. Those who have over 2.5 million followers can earn from $600 to $1000 from only one video.
Chinese Origin as a Potential Issue
It is known how US isn’t really a fan of Chinese apps or devices. However, users do not agree with this.
There is an interesting story about Super Bowl and TikTok. Advertising experts from TikTok calculated how profitable it would be to invest in advertising this app during Super Bowl, no matter how expensive it is. They prepared their promo material in attempt to attract many users from US. At the last minute, they gave up on this idea. It turns out that they realized it wasn’t the best time to start this campaign, since US boycotted some Chinese companies including Huawei at the time. That is how an amazing opportunity to attract new costumers failed.
If you want to see some funny Coronavirus related TikTok videos, click here.